Make the launch message hold up on every call

Quotain turns your launch brief into practice reps pass before buyers hear the message, then checks the claims on graded calls against the brief.

In Quotain, the launch brief sits in Knowledge, with a claim from a graded call pinned to the line it breaks: Launch brief for Enterprise Analytics. Sam Okafor, 3:18: “We will have you live within a day.” Contradicted. The launch brief says a standard setup takes two weeks with the native CRM connector.
Product marketing

Launch is six weeks away. Forty reps still need that new message, and you will only learn it failed to land once the calls are done.

A single brief, across every conversation. Every claim on a graded call is checked against the brief it came from.

Launch brief for Enterprise AnalyticsMarkdown, uploadedProductPositioningObjections
Positioning

Analytics sits inside the CRM views reps already use, so there is no separate BI tool to buy. Lead on the weekly pipeline review, the place managers feel the gap first.

SupportedClaims that match the brief, confirmed.When the scorecard evaluates factual claims, each claim on a graded call is checked against your Knowledge library, with the rep's words and the moment in the call.
SOSam OkaforDiscovery, Crestline Dental

“Your pipeline reports sit inside the CRM view you already use.”

It matches the positioning in the launch brief.

0:42Supported
Approved proof

A standard setup takes two weeks with the native CRM connector. Name the connector, and on the first call offer a plan for setup.

ContradictedA wrong proof point shows up the week it's said.The rep promised a one-day setup. The brief says two weeks, so the claim is marked contradicted and the call's score is capped at 5.
SOSam OkaforDiscovery, Crestline Dental

“We will have you live within a day.”

The launch brief says a standard setup takes two weeks with the native CRM connector.

3:18Contradicted
Inside the call reviewScorecard5 / 10Claims1 contradictedView knowledge sourceOpens this document inside KnowledgeJump to turn 12Practise this call
Objections

Security: data stays in the region the customer chooses. Send questions about certification to the security FAQ.

UnsupportedClaims with no source get flagged too.A certification the brief never mentions is marked unsupported. On its own, that caps the call's score at 7.
SOSam OkaforDiscovery, Crestline Dental

“We are certified for healthcare data as well.”

No document in Knowledge confirms a healthcare certification.

9:05Unsupported
Next steps

Arrange a technical review for any buyer who runs more than one CRM instance.

Pricing

Priced per seat on annual plans. Send any discount request above 15% to the deal desk before you quote.

Built with the teams putting strategy into practice

Questions teams ask before a launch goes live

What launch material should we turn into practice?

Start with the brief: the positioning, the proof points you approved, and the objections reps will hear. Save it to Knowledge, then build each sim around one buyer decision so the rep has to use the message in context.

How do we know a rep can use the new message?

Put the launch messaging on the module's scorecard and set how each task is passed: a minimum score, a number of passes, or critical criteria. The class progress grid shows who has passed each conversation, with every rep's runs and scores behind it.

Can Quotain check calls against our approved launch claims?

Yes, when the call's scorecard evaluates factual claims. Quotain compares what the rep said with your Knowledge library and marks each claim supported, contradicted or unsupported, with a link to the turn in the call and, where one exists, to the source document. A contradicted claim lowers the call's overall score.

What should we review after the launch?

Start with graded calls that have contradicted or unsupported claims. Check the source, then use Practice this call to rehearse the same conversation with an AI buyer. Attendance at kickoff alone does not show a rep is ready.

Launch with a team that has already practiced

Start for free to see Quotain build launch practice from your own brief, or try our demo now.