Market expansion

Practice every market in the buyer’s language

Reps practice with AI buyers in 30+ languages and local accents, graded on the same scorecard your home team uses.

Objections Quotain's AI buyers raise in three markets: Stefan Richter in German, 佐藤 美咲 (Misaki Sato) in Japanese and Lucía Hernández in Mexican Spanish.
„Ohne Datenverarbeitung in der EU bekomme ich das intern nicht freigegeben.“

Without EU data processing, I can’t get this approved internally.

Stefan RichterLeiter Einkauf · Kessler Logistik, MünchenCall language: German
VP of Sales

You open the German market next quarter. Your reps will hear their first local objection on a live call, with a deal on the line.

In a Japanese practice call, 佐藤 美咲 says the price will be hard to get through internal approval, and the rep, Maya Ilic, answers at 04:31 with a 10% discount. On the scorecard, Anchored value before price is not met: the coaching is written in English, while the quote and the words to say next time stay in Japanese.

One standard, spoken in every market. The scorecard stays fixed while the buyer changes language for each region.

Localize the buyer

A buyer who speaks the market.

Set the call language and accent, then give the buyer the objections that market raises.

Keep the standard

One scorecard for every market.

Write the criteria once. Every localized sim is graded on the same behaviors.

Review the call

Feedback in your language. Evidence in theirs.

Coaching is written in your team’s Quotain language, English or Spanish. Quotes and suggested words stay in the language of the call.

Built with the teams putting strategy into practice

Questions teams ask before opening a new market

What can change when we localize a simulation?

Each sim has its own call language, accent and buyer, including the role, company, buying context and objections. Attach the same scorecard to every market’s sim so reps are graded on the same behaviors, and have someone who knows the market review the buyer before rollout.

Which languages does Quotain support?

AI buyers speak 32 languages, including German, Japanese, Spanish, French, Portuguese, Korean, Chinese and Arabic. The accent is set per buyer or chosen automatically from the company and buyer context, and the accents available vary by language. Run a representative call in each language before you expand the program.

Can managers review calls in a language they don’t speak?

Yes. Quotain writes the coaching feedback in the rep’s interface language, English or Spanish, and keeps transcript quotes and suggested words in the language of the call, so the evidence is never paraphrased.

How should we compare teams in different markets?

Keep the same scorecard across markets, then compare teams on comparable conversation types and review the calls behind the scores. Use differences to choose coaching, without assuming every buyer in a market behaves the same way.

Make the first call in a new market a rehearsed one

Run a practice call now, or book a demo to see Quotain localize one of your own scenarios.