Make the launch message hold up on every call

Quotain turns your launch brief into practice reps pass before buyers hear the message, then checks the claims on graded calls against the brief.

In Quotain, the launch brief in Knowledge, with a claim from a graded call pinned to the line it breaks: Enterprise Analytics launch brief. Sam Okafor, 3:18: “We’ll have you live in a day.” Contradicted. The launch brief says standard setup takes two weeks with the native CRM connector.
Product marketing

You launch in six weeks. Forty reps need the new message, and you'll only learn it didn't land from the calls.

One brief, every conversation. Each claim on a graded call is checked against the brief it came from.

Enterprise Analytics launch briefMarkdown · UploadedProductPositioningObjections
Positioning

Analytics lives inside the CRM views reps already use, so there is no separate BI tool to buy. Lead with the weekly pipeline review, where managers feel the gap first.

SupportedClaims that match the brief, confirmed.When the scorecard evaluates factual claims, each claim on a graded call is checked against your Knowledge library, with the rep's words and the moment in the call.
SOSam OkaforDiscovery · Crestline Dental

“Your pipeline reports sit right inside the CRM view you already use.”

Matches the positioning in the launch brief.

0:42Supported
Approved proof

Standard setup takes two weeks with the native CRM connector. Name the connector and offer a setup plan on the first call.

ContradictedA wrong proof point shows up the week it's said.The rep promised a one-day setup. The brief says two weeks, so the claim is marked contradicted and the call's score is capped at 5.
SOSam OkaforDiscovery · Crestline Dental

“We’ll have you live in a day.”

The launch brief says standard setup takes two weeks with the native CRM connector.

3:18Contradicted
In the call reviewScorecard5 / 10Claims1 contradictedView knowledge sourceOpens this document in KnowledgeJump to turn 12Practice this call
Objections

Security: data stays in the customer’s chosen region. Send certification questions to the security FAQ.

UnsupportedClaims with no source get flagged too.A certification the brief never mentions is marked unsupported. On its own, that caps the call's score at 7.
SOSam OkaforDiscovery · Crestline Dental

“We’re certified for healthcare data too.”

No Knowledge document confirms a healthcare certification.

9:05Unsupported
Next steps

Book a technical review for any buyer running more than one CRM instance.

Pricing

Sold per seat on annual plans. Send discount requests above 15% to the deal desk before quoting.

Built with the teams putting strategy into practice

Questions teams ask before a launch goes live

What launch material should we turn into practice?

Start with the brief: the positioning, the proof points you approved, and the objections reps will hear. Save it to Knowledge, then build each sim around one buyer decision so the rep has to use the message in context.

How do we know a rep can use the new message?

Put the launch messaging on the module's scorecard and set how each task is passed: a minimum score, a number of passes, or critical criteria. The class progress grid shows who has passed each conversation, with every rep's runs and scores behind it.

Can Quotain check calls against our approved launch claims?

Yes, when the call's scorecard evaluates factual claims. Quotain compares what the rep said with your Knowledge library and marks each claim supported, contradicted or unsupported, with a link to the turn in the call and, where one exists, to the source document. A contradicted claim lowers the call's overall score.

What should we review after the launch?

Start with graded calls that have contradicted or unsupported claims. Check the source, then use Practice this call to rehearse the same conversation with an AI buyer. Attendance at kickoff alone does not show a rep is ready.

Launch with a team that has already practiced

Book a demo to see Quotain build launch practice from your own brief, or run a practice call now.