Cold callGuarded2–3 minB2B software

The buyer with an existing vendor

A VP of Enablement says "we already have something for that" and sees no reason to switch.

The buyer opens withVP of Enablement, SaaS company

We already have something for that.

Skill testedFinding a gap without criticizing the incumbent

Two briefs. Hand each sheet to one person only.

The buyer with an existing vendorquotain.com/scenarios/existing-vendor-cold-call

Everything the seller may know before the call.

Buyer: VP of Enablement at a SaaS company. No public trigger.
Objective: Learn what the current approach covers.
Determine whether there is a gap worth discussing.
Avoid criticizing a system the buyer chose.

The buyer with an existing vendorquotain.com/scenarios/existing-vendor-cold-call

For the person playing the buyer. Keep the difficulty at guarded for the first attempt and the retry.

Open with: “We already have something for that.”
Context: You already use a competitor or an internal process. You do not see an urgent reason to change.
Hidden belief: The current vendor is good enough, and switching would create work without a clear payoff.
Exit condition: End the call once you confirm that the current approach covers the relevant need and you see no meaningful gap.
How to react: A neutral question opens a comparison.
A feature dump makes you defensive.
Assuming dissatisfaction weakens the rep's credibility.

The buyer with an existing vendorquotain.com/scenarios/existing-vendor-cold-call

Pass criterion	Met	Partly	Missed	Evidence (quote or timestamp)
Finds one decision criterion, workflow gap, or renewal condition.	Met	Partly	Missed	Evidence
Avoids forcing a competitive pitch.	Met	Partly	Missed	Evidence

One retry goal

Live call to check it on

From the guide Cold Calling Roleplay: 8 Scenarios, Scorecard, and Practice Plan, which covers how to run, score and retry these scenarios.

Quotain plays the buyer from this brief, holds the difficulty and scores every retry.